Repurposing fails when each format starts from scratch. A transcript-first workflow means every derivative asset shares the same factual spine — fewer contradictions, faster production.
The 1 → 7 template
- Long video — YouTube or webinar recording
- Transcript — via free URL tool or Hatcut project export
- Blog article — edit transcript into prose with headings
- 3 Shorts — one strong paragraph each, cut in Hatcut with silence removal
- Email — top insight + link to blog
- Carousel — 5 slide titles from H2 sections
- LinkedIn post — contrarian take from the intro
Batching day
Dedicate one afternoon: transcribe all videos from the week, highlight quotable lines, assign formats in a Trello column. Editing days become assembly days — much faster on camera-shy weeks.
Quality guardrails
Never publish raw ASR text. Always add context links, fix names, and remove filler. Your audience can tell when a post is auto-generated laziness versus thoughtfully edited speech.